Digital Planning Manager (Beijing & Shanghai)

Responsibilities:
- Working with client to understand business objectives and develop digital media campaigns
- Apply detailed knowledge of digital media to identify and recommend best digital media to meet campaign objectives
- Undertake research and analysis to identify target audiences and their online habits
- Assist/work with Interaction Director to manage a digital planning team
Requirements:
- Degree holder with 5 years of experience in a progressive media or interactive advertising agency or portal focused on digital marketing media planning
- Currently managing a team
- Develop, and oversee the implementation of digital strategy for multinational clients
- Manage media briefs, budgets, and align digital strategy with global brand strategy
- Excellent project, people and client management skills
- Excellent written and oral English

Digital Planner (Shanghai)

Responsibilities:
- Working with client to understand business objectives and develop digital media campaigns
- Apply detailed knowledge of digital media to identify and recommend best digital media to meet campaign objectives
- Undertake research and analysis to identify target audiences and their online habits
- Assist/work with Interaction Manger to manage a digital planning team
Requirements:
-Degree Holder with1-2 years of experience in a progressive media or interactive advertising agency or portal focused on digital marketing media planning
- Develop, and oversee the implementation of digital strategy for multinational clients
- Manage media briefs, budgets, and align digital strategy with global brand strategy
- Excellent project, people and client management skills
- Good speaking and written English skills.

Responsibilities Include:
- Working with core planning teams (offline & online media) to devise an integrated media strategy given the clients brief and the online media plan to support it
- Gather and prepare all insertion orders for client campaigns
- Collate and Prepare media plans for clients
- Implementing and maintaining and performing optimization efforts for online media campaigns
- Participate in regular media meetings with clients and providing insight into weekly and monthly online media results
- Maintaining and growing relationships with interactive media advertising representatives
Working with the members of the media team in daily media responsibilities including, but not limited to:
- Maintaining knowledge of select ad serving tools (e.g. Allyes AFA, Doubleclick DART)
- Maintaining knowledge of current online media trends

Skills / Qualifications:
- A minimum of 1 years of online or offline media planning or related interactive marketing experience (more experienced candidates may be considered as a senior planner)
- Passionate about digital media
- Bachelor’s degree in advertising, marketing or related program
- Excellent presentation, negotiation, and communication skills in English and Mandarin
- Knowledge of interactive marketing concepts and practices.
- Familiarity with offline media concepts will be ideal
- Strong analytical thinking
- Proficiency in Microsoft Excel, Word and PowerPoint
- Experience with 3rd Party Ad Serving and advertising tools ideal
- Effective time management and organizational skills, as well as strong attention to detail

请发送简历及作品集至: talentchina@groupm.com

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